Even if you have the best intentions, it’s easy to get tricked by buzzwords and marketing.
Deciding something is healthy based on a single claim -- such as “organic” or “gluten-free” -- and ignoring some of the item’s not-so-healthy attributes is called the “health halo.”
Many people assume, without really thinking much about it that if something is organic, it’s also lower in calories or higher in fiber. In reality, the term “organic” just refers to agricultural practices.
The same thing happens with packaging. A photo of running shoes on a protein bar or the word “fitness” on a snack is often enough to convince us the food is healthy.
To avoid falling victim to the health halo, be sure to read the nutrition facts on every packaged food you purchase. Make sure you know exactly what you’re eating, and ignore healthy-sounding slogans or packaging.
Once you start seeing these marketing tactics for what they are, it’s easier for you to make healthy decisions and avoid the health halo!
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In 2019, Sara started Atlas Consulting to help small businesses with marketing, sales and online presence through social media, branding and websites.
Using her formal education and corporate career experience in sales and marketing, paired with a Master's in Business Administration, she is happy to help small businesses grow!
Learn more at www.atlaseconomics.com
In November 2023, SNACKOLOGY opened its doors to bring a fun new snacking experience to downtown Aurora. Serving up custom mixes of small-batch gourmet flavors that feature a rotating selection of 20+ flavors at a time, you will find something to satisfy any craving. Pair with specialty hard scoop ice cream flavors served in a cup or cone with hypercolor spoons. It's a snacking experience guaranteed to be delightful!
Learn more at www.snackology.shop
In 2012, Sara Sutherland Fitness was established. A life long learner and believer in health, wellness and general levels of fitness, Sara earned her first credential as a Certified Personal Trainer and spent years as a transformation coach in Kansas City through one-on-one training sessions. Since then, she has evolved into offering in-person workshops and online training services.
Learn more at www.sarasutherlandfitness.com and www.healthandwealthseminar.com
Nacho Fitness Coach—your go-to podcast for all things fitness, presented with a dash of humor and a side of cheap wine and tacos! Hosted by the dynamic duo Sara and co-host Caleigh, this podcast aims to make sense of the overwhelming fitness culture by discussing, debunking, agreeing, and sometimes disagreeing on various topics.
Learn more at www.nachofitnesscoach.com
Strength and Sport is the next evolution of sports performance in Central Nebraska. With a focus on long-term athletic development, Sara brings 13 years of training experience and pulls from over 35 different certifications to deliver world-class training programs to the area.
Partnering with other local individuals, this knowledgable team pull together a unique perspective with one goal... improving the movement quality and strength of youth.
Learn more at www.strengthandsport.com
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